SEGA Europe teams up with Creating Tomorrow's Forests for World Earth Day

Games company, SEGA, most famous for its Sonic the Hedgehog character is planting trees to celebrate World Earth Day 2021. Each tree represents one of their employees and they hope to inspire positive environmental change as the UK begins to recover from the pandemic.

The trees will be planted in Somerset, UK, on a former agricultural site that is now being transformed into a woodland habitat by tree planting experts, Creating Tomorrow’s Forests. The site was designed with biodiversity in mind, featuring a central pond and a variety of native broadleaf trees to attract a rare mix of plant and wildlife species.

Gary Dale, CEO at SEGA Europe, said “We hope this will encourage other companies to get involved in this concerted effort to help reduce the carbon footprint of big businesses. We also hope this will inspire our own teams to be more environmentally conscious. Creating Tomorrow’s Forests are actively trying to make a difference in building a sustainable future for our woodlands, and we are delighted to play a small part in that.”

The woodland is named after the founders' daughter, Charlotte, who turned one in January. Here she is pictured, sitting beneath the SEGA sign on a sunny day in April.

Dr Simone Webber, Senior Ecology Editor at Creating Tomorrow’s Forests said “We have made sure that the site will support declining species whilst contributing to the ongoing fight against climate change.”

Creating Tomorrow’s Forests and its sister company, Tomorrow’s Forests, have planted over eight million trees in the UK over the past six years. With growing concern for the environment and snowballing support from businesses, they expect to plant at least 2 million more by 2023.  

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